Ready to amplify and spark the stories of women to improve health and advance life science?
Your diagnostic innovation or genetically-based molecule is based on scientific data but there's always a bigger story. It's the patient, the unmet need and the promise of improving millions of lives in a better way. (than your competitors).
One of the ways you can inspire action is to nurture women as the change agents they are. Ready to mobilize women for a dynamic women's health advocacy campaign?
What is health advocacy?
Health advocacy incorporates third party support, such as key opinion leaders, patients, patient advocacy groups, research and development executives, the media, and healthcare professionals - to raise awareness about a health condition that your innovation improves or cures.
Here's 3 ways health advocacy can spark your story:
1. First, health advocacy, can inspire people in a way that "marketing" does not.
Health advocates can launch campaigns for difficult to discuss conditions to fuel a movement. The approach motivates patients, healthcare professionals and the media to "get on the bandwagon" and take action to support those coping with the condition or their caregivers. (that pretty much appeals to all of us, doesn't it?).
The action can inspire investors and the media because they witness that there are people that suffer without treatment. You can directly connect with patients and their advocacy groups to build a compelling story supporting your innovation.
2. Second, when health advocacy is viewed as fundamental to your business' success, it's much more than a "publicity" effort.
Today business is built by the people it serves, so your patients should be integrated strategically into your early stage development efforts. Their experience with the product and their interactions with your company will reflect your values, priorities and mission. Their story is your story, only better. It is experience-based, not technology or data based, and connects emotionally with investors and the media.
3. Third, health advocacy contributes to building an outreach strategy for your story. Health advocates include patients, and healthcare professionals...and they share information with the media, usually via social media such as twitter. While this is cause for caution for sure, you can also use early buy-in with your marketing or R&D team to learn how patients will use social media. This may include twitter, instagram, Facebook and Linked In.
My interest in patient and health advocacy has inspired me to interview over 100 health advocates - with the goal of empowering women to be their own best health and wellness advocates. I would be delighted to share my coaching and consulting platform with you to spark your own story...and build your personal or business brand.
Are you a women's health innovator interested in building a story? Join me in my mission to spark your own story and build brand value.
I am interested in hearing from you!
Simply email me at Kelley Connors, Kelley@kc-health.com